OKR – The Basics
What Are OKRs?
Objectives and key results (OKR) is a strategic framework that defines and tracks objectives and their outcomes.
The OKR framework was created by Intel CEO Andy Grove and brought to Google by venture capitalist John Doerr and has been used by several companies including Google, LinkedIn, Twitter, and Uber.
The OKR framework defines company and team “objectives” along with linked and measurable “key results” to provide “a critical thinking framework and ongoing discipline that seeks to ensure employees work together, focusing their efforts to make measurable contributions.”
What is an Objective?
Objectives are concise statements outlining broad qualitative goals designed to propel the organization forward in a desired direction. An Objective asks, “What do we want to do?” A well-worded objective is time-bound (doable in a quarter) and should inspire and capture the shared imagination of your team.
OKR example: Drive better attendance at our annual user conference to boost the member experience.
What is a Key Result?
Key Result are quantitative statements that measure the achievement of a given objective. If the objective asks, “What do we want to do?” the key result asks, “How will we know if we’ve met our objective?”
For the objective above (Drive better attendance at our annual user conference to boost the member experience) a key result could be: Increase the number of attendees from 350 to 600.
Achieve Your Big Vision
Objectives and Key results get your organization focused on what matters most, and create a culture where the entire enterprise becomes engaged and aligned to your North Star (Big Vision).